Lori Nordstrom – Episode 006 – A Photographer Podcast Interview

In this episode, we talk to Lori Nordstrom. Lori started her first business at 16 years old. She’s been a photographer for over 20 years and recently intentionally began to downsize her photography business and start teaching/coaching more. However, she discovered a hole that needed to be filled, which is personal brand photography. Awesome to have her perspective on this niche in addition to Scott’s last week.

You’ll love this episode because Lori is fired up about the widening gap between “everybody is a photographer” and the “luxury photographer” and talks about how to step up and serve.

She also has some amazing tips on how to stay business focused and talks how important planning is. She says,  “You do have to wear that business hat a lot of the time, 80/20 rule. 80 percent of the time you have to think like a business owner, not an artist.”

She talks about her morning routine and how the people she watches and learns from all have morning routines. Kia and Matt add some comedy and good advice.

 

Resources from Lori Nordstrom:

Simplyblessed.life – freebie download

Lori’s FB group – Simply Blessed Life – live on Wednesday’s

Fundy Designer – album & wall designer

First Five App (5 minutes bible study)

 

Books that Lori Recommends:

Miracle Morning – Hal Elrod (https://amzn.to/2PVI88s)

Millionaire Habits (https://amzn.to/2PQDU1I)

Millionaire Morning (https://amzn.to/2D0UNE4)

Other Resources

Additional Free Resources at MattHoaglin.com

Read Full Transcript

TRANSCRIPTION:

Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Lori: 00:00 Hi, this is Lori Nordstrom and you are listening to from nothing to profit.

Speaker 2: 00:05 Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster.

Matt: 00:20 [inaudible] everybody. Welcome to from nothing to profit. So on today’s show we have Lori Nordstrom and I’m really excited to have Laura on the show because Laura has been in the photo industry for more than 20 years and recently she’s actually made a pretty big pivot in her business and she’s moved on to some coaching stuff and sold her business. And I just think it’s a real, it’s gonna be a really interesting conversation to see what her business has become because 10 years ago when I got another business, Laura was really big in the industry. She was onstage all the time. Allison, I learned a lot from her in the law, you know, last five years we’ve worked with Laurie more on a personal basis and really got some great nuggets of information from her. Um, but it’ll be interesting to see where she thinks the industry is going, see where her journey’s taken her, see how her coaching stuff is going and I’m just super excited. So welcome Lorrie.

Lori: 01:09 Thanks. Thanks for having me. And Hi Kai.

Kia: 01:13 We’re excited that you’re here, Lori, you, I think the wonderful thing about you is that you’ve been in kind of all parts of the photography business and I think you can speak to people on all levels and so I think this is really going to be fun to hear what you have to say. So I think, Matt, where are you going to ask Laura to share with us just a little bit more about herself and her areas of expertise?

Matt: 01:36 Yeah, I think I just, I want to know more about what’s going on in your journey right now, Laurie, because I know stuff is changing pretty fast for you and you can kind of give us an update on what’s going on.

Lori: 01:45 Yeah, well definitely things have changed as we all know and the industry thinks have been a roller coaster ride over the last 10 years at least. But, um, I have had my own business since I was 16 years old, so I’ve never worked for anyone else and becoming an entrepreneur in the photography industry wasn’t anything that was a scary thing for me. But I do know it’s scary for most photographers who are on the artists end instead of the business end. And so it has been an interesting journey for me along the way. Um, I did start into photography in the late, late nineties. I was in my late twenties. So that gives you an idea of how old I am. But I did start at that time and apprentice for a year in a, in another studio in Texas and worked for him for a year.

Lori: 02:36 And then at the end of that year I moved from Texas to Iowa and that was really my launch. I decided when I moved I was done with my other business, which was a hair salon. And when I moved I just said I’m a photographer and this is it. And just kind of started out with a bang, just did it. Did I meet you like right after you moved to Iowa? Yeah, I think met, I was thinking about this today, Kira, and I think we had to have met in 2000. Okay. Yeah, that makes sense from the very beginning, which. Yeah, I know it is crazy. So we’ve known each other for almost 20 years. Yeah,

Matt: 03:12 in 2000 I was in third grade. I’m not joking, I’m totally, totally lying. I’m much older than that, but I just had to take that opportunity to, to um, so, so what are you doing now? Laurie will tell us what kind of, what’s going on now?

Lori: 03:30 Well, you know, over the years I have had different goals I guess over the years and even into different genres of photography. I think when I started it was all about kids and then I started photographing newborns and kind of became known for a newborn and maternity and then after that I was missing out on the kids and so I went back and started really building my kids business and that turn into families and they got older and became high school seniors. And so it all kind of evolved as my time and the industry went on as far as what I was photographing and what I was excited about. And then five years ago, I actually, it’s been, well almost six years now, but yeah, five years ago I got married again and at the time I got married, uh, it doesn’t feel like congratulations are in order anymore because it’s yours.

Lori: 04:23 But at, at that time I was also down to kids out of the house, had one more child at home. He was going to be graduating in 2016. And so at that time I decided that I was going to very intentionally start downsizing my business. And I will say that as somebody who always goes into things with goals and a plan and more of a business hat than the artist’s hat for sure, it was very eye opening to me to start downsizing. And at that time, but I started downsizing. I kind of started hand selecting the clients that I was going to be continuing to work with. And really what it comes down to is every single year, digging into my top 20 percent or so, that 80 20 rule and what happened at that time was, I mean, I’ve always believed in the 80 slash 20 rule, but when I literally started taking action on this and choosing those top 20 percenters, my profit didn’t change very much.

Lori: 05:23 And that just shows you how true and valuable that concept is if you really believe in dig into that, um, you know, and it just, it was there on paper for me as I started downsizing that each year as I downsize, it was like, yeah, you know, profits not really moving too much. And of course downsizing didn’t mean just the number of clients, but it also meant the number of employees, what I was outsourcing. It also eventually led to my overhead as I sold my giant studio. Which Chi, you’ve been to that studio. Um, but I had, you know, a big 8,000 square foot studio that was of course a lot of overhead. And I sold that two years ago. And so just each year downsizing, downsizing. And really as I started coaching more and being in that part of the industry, getting out there, speaking, coaching, teaching, um, I really thought that that was going to be my future. I really saw photography kind of completely phasing out for me. But what happened was as I continue to look for holes in the market, I started saying a big one as I was working with other creative entrepreneurs in business. And so I’m excited to share that with you and kind of the whole that I saw.

Matt: 06:40 Next question we’re going to go to. I mean we’re definitely going through the less fast so you have not talked about this a couple of days ago so I’m able to kind of lead us in this a little bit, but you know, we’re talking about what’s working now and you were super excited when you were talking about doing some of this branding stuff. So we’ve got. Just dive right into it. What did you see is working right now in the photography business or photography industry?

Lori: 07:00 Yeah. Well, and I will say that this is for me and I think there are so many great things happening in our industry right now and I’m excited to talk about that, but what happened for me is, and I think um, you know, Kayak can probably attest to this too, even watching her mom and then herself having been in the industry for so long because as we grow and change and as our kids go through seasons, our interest in what we’re photographing kind of changes as well. And so I would say that, yeah, when you were saying I did my babies and then I did my children, I was like, it sounds like it was following right along with where your family was at the time. Absolutely. And I know it’s not that way for everyone, but I do see that a lot as kids get older, you, you know, your interest just shift.

Lori: 07:47 And so you get really excited about photographing different ages and stages as you know, as things change in your own life. But, um, I really did see. And part of this comes for me, I, I work with a lot of photographers who have to photograph, like they love shooting so much. It’s such a passion of theirs and this sounds terrible, but it just never has been my passion. My passion has been running a business and I went into the photography industry in that way that I’m a business owner that happens to have a camera in my hand. I’ve never had this. Like I got to shoot, I got to shoot. Like this is what drives me. And so I didn’t have a problem feeling like I was going to phase out of that part of my life. But then as I, you know, my kids are now out of the house.

Lori: 08:31 I have three grandkids. And as I started working with more and more businesses, what I started seeing was bright. Now in the, in the industry, a lot of photographers are doing headshot sessions and so there’s not really a whole lot that special about them anymore. Just like most John Rose that we photograph. It cannot be just about the pretty pictures anymore. You’ve got to have something in the experience, in something in the, in the product and you know, the whole entire package and I do call it a full experience, you know, session even when I’m doing family sessions now, but what I found with these businesses that I was working with was that they’ve got opportunities all around them for quote unquote headshot sessions. But as I was working with them and asking them questions about who they are and what their purpose is, and I’m really digging deep into them as a person, which we all know personal branding is where it is right now.

Lori: 09:31 Even large corporations. It is a personal brand and that’s why subway had jared and uh, you know, Wendy’s had little windy, you know what I mean? Like where it’s personal branding, it’s what is all about. And so with these small businesses, being able to take the idea of the headshot session and turn it into a complete branding experience, a branding session makes. I mean it’s so different and I think people will start picking up on this more and more, but right now there’s a huge hole in the market for this and people are just hungry for somebody who will listen and hear who they are, what their purpose is, and even ask them questions around that and then be able to capture that and photograph it for them. Okay. Laurie, that was awesome. I love hearing about personal branding and where you think things are going.

Lori: 10:21 You’re doing the personal branding for people and you’re excited about working with them. Are you selling them like a package or are you doing like a session fee and then something later? Like how? How does that work? The process itself? Yeah, so this is the fun and the beauty of doing something that’s a little bit different. It’s just a twist on something and a lot of it’s just language and communication and then taking the time to sit down and go through questions with them and kind of dig some things out, letting them talk. I’m like, you know, doing things a little bit differently in this way. You really get to charge whatever you want because I don’t have anything to compare it to. And that’s a beautiful thing. And another thing that has happened with this is I have been a preacher around, you know, wall concepts and albums and something that they get to see and enjoy every day when we’re talking about family portraits in high school seniors.

Lori: 11:17 But with branding, they do need, they actually need the digital files and so it becomes a different kind of session because that’s what it’s all about. And so, um, do you want to talk actual numbers? Sure. Yeah. Um, so I charge $3,000 and they get 30 files with that. So that’s quite a lot of files, but it’s also a lot of value. And what I tell them is we’re going to capture three types of images during these sessions and one of them is going to be head shots and I do want to come up with a different name for that. Maybe you can help me die. Uh, but uh, I’ve tried business portraits and that works sometimes, but a lot of people that I’m working with are there creative entrepreneurs so it might be a restaurant owner or a jewelry designer or a fitness expert and so business portraits doesn’t sound exciting, sexy, so, but those are the three things that I’m photographing our headshots lifestyle shots and so that’s going to be them doing what they do.

Lori: 12:20 And then we do actual social media branding images like lifelabs, so branded images. Okay. So that’s going to bring in their product or their service or elements of their branding and we’re photographing them for them, those for them. And so I’m tick typically ending up with about a hundred images and they’re seeing them right after I shoot them. And so I’m, I’m doing this obsession. I treat it like a commercial shoot. Lots of planning around it. But then we, we photograph and then they see all their images and so I, they can narrow it down to 30 and that’s great. But I charge $100 per additional image and they typically do add on. So it really ends up being a nice, you know, a really nice profit points and it is digital files and while while I like to preach on the products, let’s face it, if we can charge $3,000 for a digital session that doesn’t have product included, our profit margin is much higher.

Lori: 13:22 Yes. Well, and these are, you know, they’re not things that are going to be on the wall for 25, 34 years. There are things that they need for a certain time period and so it makes sense for it to be a digital product. Yeah, I think that it’s an interesting, I think the word portrait, you know, if you say you’re doing portrait lifestyle and branded images or something like that, like just one single word to describe each one or personality or because I feel like that that image needs to connect with them. Uh, you know, he needs to show who they are to the people and not necessarily just what they do. Yeah, for sure. And that’s part of one of the questions that I ask everyone that I work with and as we’re kind of narrowing in to their brand is, you know, tell me three to five words that describe your personality and that’s really going to dictate where the session goes because, and I, and I talked to them about this, is that, you know, you’re a personality should show up in your marketing and your branding and even in the end and your product and your service and the experience that you offer your client.

Lori: 14:28 And so that’s what I want to show off. And that’s why a lot of times the quote on quote headshot doesn’t really work. But I like the personality portrait, you know, something like that. Yeah. And then so who are the clients for this? Because when I think about it, I have people that have big businesses that I’ve worked with and I’ve done honestly this type of

Kia: 14:52 thing for them for years. And they are like a very specific client that I don’t really even try to go find or I’ve done this for people and I do it pro bono to help women grow their businesses. That type of thing. So who like if you were going to go out and find, you know, 20 of these clients, what, where would you look?

Lori: 15:11 Well, for me, I really love working with small business owners and as a coach, one of my specialties is systems to six figures and so I’m typically my, my target market are women in business who are working to take the thing they love, create a business of it and reach that first six figures. So that is also my branding, a shoots that is my target client. However, I’ve also done these with complete hr teams and brandon that hr and what the culture looks like for that company. And so that can go into large corporations. You can do this for the c suite team, you know, the executives of any company. So, you know, this comes into play for really whatever your, you know, and I, I would encourage anybody who’s listening that wants to do this, to really define who your target client is. Is it the CSUITE? Is it the HR team, a defining a culture? Is that the small business owner and kind of define that target client and it doesn’t mean that you’re not going to photograph some of the others, but then you can, you can clearly mark it to that one target client.

Kia: 16:19 Yeah, yeah. I’ve definitely found that there are specific businesses where most of my portrait clients come from and so I could see that, you know, just segwaying into working on the branding side of things as well. So, um, Laurie, thanks for that. That is a, a great, a great thing to start thinking about and I think we’re going to go to a break and then we’ll come back and find out what your most fired up about in the portrait industry today.

Lori: 16:47 Wonderful.

Speaker 5: 16:48 Hey everyone, tell me if this sounds familiar. You look at your calendar and notice you need clients now. So you do a little marketing and get some phone calls. You get busy helping those new clients, they scheduled sessions, they place orders and life is good, but once they’re done, your calendar is empty. Again. The reason is you didn’t have time to market while you were busy. Sometimes your business feels like a rollercoaster. And let me tell you something. It is, and believe me, you’re not alone. Photographers everywhere have the same problem, but I have some great news. Matt’s business, Allison Ragsdale, photography after years of trial and error has cracked the code. It works so well. He’s created a new class all about it. It’s called get clients. Now a dead simple approach to getting photography clients. Everyone add from nothing to profit is excited to share this info with you because this system helped Matt and allison book hundreds of clients this year at their studio, and the best part about this system is that it’s simple to set up and it works while you’re sleeping.

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Matt: 18:17 All right everybody. Welcome back. So today we’re talking to Lori Nordstrom and she just dropped some awesome knowledge on us about branding shoots and how she’s doing that in my mind is blown and I took some, a lot of notes, but the next question we’re going to move onto laurie is what are you fired up about in the industry today or are where do you think the industry is going or what are you watching? And like when you think of the industry, what are you thinking about?

Lori: 18:41 Well, of course when we hear this question and you think fired up, it’s, it’s almost to me like what’s getting to you and agitating you. And I think the normal answer is the digital photographer and the every photographer because everyone is a photographer these days. But it also fires me up in the other way. I get super excited about this because I think it’s just, it’s so clear that the gap is widening and it’s sad for the person who’s stuck in the middle because there’s not really a place for them anymore. And we do see. I know Kaya has seen this too with people that we’ve known for years and years and years, that they’re so afraid of the competition at the bottom, that they’re. They don’t feel like they can raise their prices or do things any differently and they’re like, can just sinking. And a lot of them are closing up shop.

Lori: 19:28 But what’s happening for the people who are willing to step up and create a luxury brand there is. I mean, this is such an exciting time for that to happen in our industry. I’m more than ever before and there is a place for the photographer who wants to be that high end luxury brand to really raise their prices and along with raising their prices, also raising the lever level of experience, how they step up and serve, how they’re getting themselves out there as far as that brand and who they show up to be. So I think it’s a super exciting time in our industry. And um, I’ll, I’ll just tell you and kind of equate this back to my hair salon days and this will age me as well, but in the eighties when I started my hair salon, uh, the, the flowbee came out and I don’t know if you guys met, you might not remember this, but neither one of you might remember this, but the flowbee came out, which was all over TV. And it was this device that you could cut your all your family’s hair at home, cut your own hair at home. I do remember it now.

Matt: 20:37 I only, I only remember it from Saturday night live jokes,

Lori: 20:42 so you know, and at the time it was funny because all of us is salon owners, hairstylist, you know, we’re all going, oh my gosh, it’s our job going to go away. Like people can do this now like they couldn’t be for you know, that truth is we can all do our own hair, we can all do our own nails, we can all, you know, there’s things that we can do, we can mower own, but there are services that certain people choose to purchase, to invest in because of the service and because of the experience around the service. And so I think that’s just a really good thing thing to think of now as everyone is a photographer. We do hear people complaining all the time. I hear photographers complained that I joined high school seniors and their best friends are doing it in their coaches doing it and their teacher is doing it in their and in their backyard neighbor and yes, that is, that’s the way we’re going to live from now on.

Lori: 21:36 I believe everyone is a photographer and so first of all, I would really encourage anyone who’s listening to come up with another title for yourself, whether that is portrait artist or personal branding specialist or whatever, but come up with a different name because photographer means nothing and I will tell you that right now even saying portrait artist people are, it’s at least a conversation starter because you know, people are like, I don’t know what that means. Do you paint? Do you know? What does that mean? So it allows you to open up the conversation to what that means where if you say, I’m a photographer, it doesn’t mean anything today. So that gap is widening and that’s pretty exciting that we have the opportunity to really step up and create a luxury brand that people desire and want and will invest in.

Kia: 22:28 Yeah, and I really agree with you that the industry is changing in a positive way and so I think that your message of hope is really, really resonates. So. Okay, Laura, we have a couple of questions for you. We call this our lightening round where we asked just question after question and so the first one is very much what’s holding you back, but what was holding you back from becoming a full time photographer or 20 years ago?

Lori: 22:54 Yeah. And that, that’s not a good question for me. So yes,

Kia: 23:02 I was like, I don’t know if that’s gonna work, but uh, maybe the question should be what encouragement do you have for people who are considering becoming full time photographers?

Lori: 23:13 You know, I did. I think the biggest thing because uh, because everyone is a photographer that if you decide that this is the business that you want, that you want an income and you want to be profitable from a, you know, as a photographer, the biggest thing is that you do have to wear that business hat a lot of the time. And really, you know, probably going back to that 80 slash 20 rule, you probably have about 80 percent of the time be thinking like a business owner and not an artist. And you get to play artists 20 percent of the time and that’s fine. But you got to think like a business and have a plan in place and you know, really think about your, your numbers, your goals, and where you want to go with your business. I think that does a lot of people back.

Lori: 23:56 How many times have you been, uh, have someone said, isn’t your job the most fun and the whole world. Exactly. It’s so glamorous, right? So fun. And you’re like, but you said job that you still have to do if you want to keep doing it. So the next question is what is the best advice you’ve ever received? I think the best advice has been to plan to plan, which that sounds redundant, but we all know we, we need to have a plan whether you do or not, you know, that concept. But we also had to actually put time aside to plan and so plan a plan and knowing your numbers and I know that’s kind of two things, but I was told that and I know a lot of people know my story because I, I’m very open about it. But uh, right after early two thousands, about 2000, one, 2002, I had gone digital super early and I know Kai, I know you did to the photographer that I worked for in Texas, he bought one of the first five, 65 60 cameras in 1998.

Lori: 25:03 So when he went digital I was like, well, if he goes digital, I got to go digital. And I didn’t, I didn’t for a couple of years. But, um, I went digital in 2000, which was super early. And at that time I also, I went digital. I was trying to figure it out. I was super busy. I just opened up my first retail location, got busy fast and I was in a really, really bad place personally because I really was married to my business. And at that time I was working all day. I was working all night, I was falling asleep with my computer. Um, it was just a really rough time and I ended up divorced. And so at that time after I was divorced and you know, and that was a, that was just an awful, awful time for me personally and for my family of course, and it was at that time that I started seeking out coaching and seeking out help because I knew that if I didn’t turn my business around and do it right, then I needed to quit.

Lori: 26:02 And I always, always say, you know, I didn’t have a choice at that time. I’ve never worked for anybody else. I certainly wasn’t going to have a job and I didn’t have a choice but to turn it around. But the truth is we all have choice and you know, and so I think that is probably some of the best advice I got at that time was stop, breathe, make a plan first and then take action because you’re doing it all backwards. Wow. Thanks for sharing that. But you know, I think we often get you when we’re in the business, we think other people are just making it and doing perfect and we don’t have any idea of what they’re going through. Yeah. I think making it, you know, showing how that is,

Kia: 26:44 makes plan to plan have a whole different, a whole different connotation. Yeah. I learned the hard way. Yeah. And hopefully that can help someone else before they get to that point because I think we’ve all been in those positions where we’re like, okay, we’ve jumped in and uh, you know, especially the, like with your personality mind similar where I just go and then later I look back and go. It didn’t work out the way I wanted it to. So, um, that’s great advice. So the next question is, what is one of your personal habits that you feel like really contributes to your success?

Lori: 27:21 Well, I think it ties back to that first question, but that, you know, writing a plan and setting aside time for it I think has been just, I mean crucial to, uh, to success over the years as well as, um, even when it came down to a time to start downsizing, it was all on paper, you know, I wasn’t going to Jessica. Yeah, just quit or just, you know, hey, I got to do less. It was all very intentional and I think that had, I don’t know if I could even call it a habit because I still have to make myself do it, but that is definitely one of those things that has contributed to where I am.

Kia: 28:00 So do you do that with your coaching now? Is that one of the big things that you do is have people make a plan?

Lori: 28:06 Yes, absolutely. Write a plan and um, you know, and I like to of course plan for the year, but then every single month go back and reevaluate what went well, what went bad, what could go better. Those are the two questions I asked around everything, what went well and what could go better. Okay. And then, um, and then I also have a daily plan and what that looks like is just the first 15 minutes of my day and anyone who works with me, the first 15 minutes is going to be just really getting intentional about all the blocks of time that we have and how those are being filled. And so, um, that’s another thing, it’s not easy for someone who’s a creative. I know when I started doing this I’m like, oh, I want to be spontaneous. I don’t wanna I don’t wanna have to have every second planned in my day, but man, does it make a difference in what we actually get done? And if you’ve got focus blocks of time, you’re not going down rabbit trails and that is so easy.

Kia: 29:00 Oh yeah, yeah. I’ve actually downloaded your yearly plans before, so I’ve, I’ve used your resources. Yeah. So Laurie, speaking of resources, are there any resources that you would recommend on the Internet for us, for our listeners to check out

Lori: 29:17 on the Internet? That’s pretty broad, right? Um, it’s very broad. Of course I’m going to recommend my facebook group. It’s simply blessed life and it’s group, it’s a group. Um, I am enjoying that. Anyone can join it. You don’t have to answer a couple questions before you join in and I will tell you that it is mostly for women. Matt, sorry, I am live there every Wednesday and do some sort of business tip or answer questions, um, every Wednesday. So that is there. And then I also wanted to just share a photographer resource that I love and that I love more and more as I use it, but that is fundy designer and I wanted to share that just because I know for me, I’ve been producing albums since before I was digital and a fundy designer was designed around designing album’s more quickly and it certainly does, it saves me hours and hours of your life, but they now also have a wall designer and I am all about the wall portrait and law concepts with when we’re working with, uh, any of our regular portrait sessions and this helps you to design those wall concepts to present to your client and make those suggestions.

Lori: 30:33 So I absolutely love it,

Kia: 30:35 actually use it. And I was sitting here with it today designing an album and I just love it because I put the images in and then I push a button and then it’s done.

Speaker 6: 30:47 We use it too. And it’s just such a time saver that. I mean it’s just amazing. It looks so nice. It looks so consistent and it’s just like, yeah, it takes the thinking.

Lori: 30:56 Yeah. Am I seeing there is a lot of, maybe we should have this podcast. Maybe they should. We’ll tell them laurie. Nordstrom’s told us the lightening round by funded design. Okay,

Kia: 31:10 good. And then also we’d love to know what books that you would recommend if you have like a specific book that you’ve just read or one that you’ve used throughout your business. Is there anything that really sticks out to you that you think our readers should read or listen should read?

Lori: 31:25 Yes. You know, I mean, this is a hard question for me because I am a book nerd and I’m always reading, always reading, so really hard for me to answer, but I guess one of the ones that I wanted to mention was the miracle morning by Hal. How um, hard to say that, but I’m in the miracle morning is all around creating a morning routine that gets you into the right group and the right mindset before you start your day. And I read this a couple of years ago and while I don’t do everything in the book, what I started noticing was that everyone that I want to say follow or everyone that I look up to that I would consider consider a, a book of Mentor or a Speaker Mentor, like somebody that I, I watch, um, they all have morning routines and everybody is coming out even with books now, whether it’s Dean Graziosi who wrote a million or habits or it’s Lewis Howes who has, I think his is called the millionaire morning.

Lori: 32:27 But anyway, all these people have all these morning routine books out now. And I do think that Howe l rod was one of the first ones to actually put it out there in book format. And so I just want to a shout out to that book. And it is, it is a powerful thing when you can wake up and do certain things in the morning. And I am not a morning person so I’ve had to make myself do this. But when you’ve got a list of three to five things that you make sure that you get done in the morning before anything else and it just really does change the rest of your day and how you feel accomplished right away, right in the morning before you even start. So what are your, can you share those? Yeah. So my morning is, is always his Bible study first and I’ll share an app too because there are days when I’m like, I don’t have 30 minutes to be pulling out my Bible this morning.

Lori: 33:18 I’ll do it, do it later, but I want to get it done. And so one of the apps that I love is called first five and it’s by the proverbs 31 ministries and I’m just a great. And it’s really meant to take five minutes of your morning and you can dig as deep as you want. So every verse that has in references you can click on and it’ll give you the first full scripture. Um, so you can dig in a little bit further. But that’s always my number one is Bible study. And then number two is water. And exercise, and so I want to make sure that I’m getting up and exercising every single morning before, um, and you know, some sort of movement before I start doing anything else. And so those are my top three, but um, you know, always good to just put plugs some certain things into your morning that you put your feet on the floor for and get up and get going in the right direction. Yeah, that’s great. When you said water, I was like, yeah.

Kia: 34:12 Oh cool. I take a bath every morning to drinking. Oh yeah. And I read my and I read my do my Bible study in the bath at that might be tmi, but it’s the truth. That sounds very relaxing. It’s a relaxing way to start today. I do love it while we’re sharing hygiene tips.

Matt: 34:40 Um, I, I shower minimum twice a day. Like I do morning and night and sometimes I’ll go home in the middle of the day and shower as well.

Kia: 34:51 Thanks for sharing that. Yeah, no problem.

Matt: 34:56 That’s probably a habit. Nobody’s ever written a book about that.

Kia: 35:00 How often do you shower? Millionaire morning bathtub routine? That’s probably a thing. Oh Gosh.

Matt: 35:10 Well cool. Thanks for sharing all that Laurie. It was awesome. So real quick, let’s just wrap up. If you have any parting guidance for everybody you can share that, but also share how people can connect with you and learn more about what you’re doing.

Lori: 35:24 Yeah, fun. Well, I have completely rebranded and so if you’re used to finding me at [inaudible] Dot Biz, I’m not there anymore. It is my, my new site is simply blessed dot and I am opening up more in the last 15 years. I suppose everything that I’m teaching, I’m like business, business, business and I’ve been, you know, like hardcore business and I’m really opening up more into purpose and possibility and um, you know, just some of these other pieces that really need to be in place for you to be intentional about your business and so rebranded is simply blessed at life and we just want to help people live their best, blessed life and have a business that supports that. So that is what that’s all about. And there always is a freebie download if you had over there. Um, you can scroll down and find a Freebie, a, typically it’s something that is around taking your business to the next level or planning for your business as [inaudible] mentioned.

Lori: 36:23 So yeah, that is that. And then as far as a guidance, I would say, um, you know, I think that the biggest thing for photographers is like we talked about is putting that business hat on and thinking like a business person when it comes time for that. And it is, it is hard to do, but it will make the difference in whether your business is profitable and successful, which in the end you get to be a happy artist if your business is profitable and successful. And so, um, I would just really encourage you to take the time to put on that hat and really be intentional about the business side of what you’re doing. If that is where you want to go, um, you know, there’s some of us that way I just want to be an artist and to, for the purpose of creating. And that’s okay. But if you are doing this to run a business, then you know, we do have to, we do have to put the business hat on. That’s wonderful. Laurie, thank you so much for sharing with us today. Uh, we’ve learned a lot of things and I can tell that, um, our listeners are going to really be able to put your ideas into practice and take their businesses from nothing or little or wherever they’re at to profit. Thanks guy. Thanks Matt. Thank you Laurie.

Speaker 2: 37:40 Thank you for listening to from nothing to profit a photographer’s podcast with Matt and Kaya. Be sure to subscribe for more business strategy and ideas to help you create the profitable and successful business you’ve always wanted. See you on the next episode of from nothing to profit.

About the author, Matt

Photographer Durango Colorado

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